The chain ran an image ad on the Google PPC system offering a free medium cheese pizza for people who register to get their emails.
You may be surprised to hear the promotion "worked" - Papa John's display ads on the Google network resulted in a 15-20% increase in weekend sales.
Earlier, the pizza chain went to 152,000 friends on Facebook from about 10,000 in two days, offering a two-for-one for anyone who befriends them.
Aparently, mobile ads are the next frontier - Papa John's Pizza plans a flash promotion around New Year 2008.
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