Sunday, December 7, 2008

Overjoyed to see Overmortal back in the SERPs

It's not the top spot but ranking as #23 in the search engine results for your own name is much better than being nowhere. Especially if you are a company that (in its own words)
gets the right search placement for your business.
It seems the main problem was with botched (or missing) redirects - the content of was identical to

Any "blackhat" SEO patron could tell you that, even the "whitehats" know: Duplicate content can hurt your search engine positions. If you have identical content on several domains or several pages, make sure to redirect or nofollow appropriately.

A good SEO consultant can help you make sure a domain change or URL structure change won't make your site disappear from the search engine results. This does not involve the creation of any useful new content yet generates genuine value for companies.

P.S. Our offer of a free effective web audit for Overmortal still holds. Even with the redirect from to in place we believe you would find our report valuable (we go beyond SEO, making actionable recommendations on website usability and accessibility).

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