Overmortal: an Apology

Wars have collateral damage - civilians get hit by stray bullets and are even sometimes targetted on purpose. But imagine a civilian picking up a gun in the middle of the war and shooting a few rounds at the heavily armed soldiers passing by.

That is kind of what happened to Overmortal here: they took a swipe at Pizza SEO in the middle of the Pizza SEO wars and since Pizza SEOs never pull their punches, Overmortal was hit by a bullet or two.

By no means was it Pizza SEO's intention to take the first spot for searches for Overmortal in just over a month. As of right now though, this pathetic blog hosted on Google's free blogger service ranks first and the actual Overmortal site went MIA.


And no folks, it's not because of Google personalised results (Justin Boland style).

We apologise to Overmortal in all sincerity! Sadly, it seems this is not a proof of our skills but reflection of a problem with the Overmortal website - it does not rank anywhere in the top 10 for its own name (since they are not a SEO company, we should not hold them to too high of a standard - they shouldn't be expected to rank first for their name but they still should probably be in the top 10).

At Pizza SEO we have helped clients in this situation - usually a problem within the site causes Google to de-index or penalize it. Effective Web Audit, our introductory services offering a half day of consulting time, should identify the problem and recommend a fix. In addition it will provide actionable recommendations on on-site and off-site ranking factors, basic usability and accessibility.

We would like to offer Overmortal a free Effective Web Audit (an EUR 350 value) to make up for the damage we have caused. Let us know by email, through the form on our website or in blog comments here, if you would like to take us up on the offer.