Sunday, November 9, 2008

An Overmortal Exchange

Why would Pizza SEO bother to indulge with an exchange with the guys at Overmortal on this admittedly non-blog blog?

Overmortal published a post slamming Pizza SEO, a company in Slovakia for losing in "Pizza SEO Wars" to Justin Boland. Although they admit to know nothing about the company, they point out Pizza SEO's supposed incompetence. "...[C]ompany purporting to be an “expert” in search engine optimization ought to “own” their own company name in the rankings."

But Pizza SEO has a case to make. For one Justin Boland is not your average guy with a new Blogger blog. He runs a number of established web properties. He had a lot of time on his hands, he is smart and works hard.

The Overmortal blog post talks about the company but does not bother to link to its website (rather to drive the lesson home they put in three links to Justin). While they feel free to pass judgment they do not allow blog comments, which would have let Pizza SEO respond.

So there just may be a valuable lesson for them to learn here about how it feels for a company minding its own business to come under attack.

What if this Overmortal blog post actually ends up ranking for the Overmortal company name? Unlikely. What if we invest eight months in this little project? Start a blog or two - perhaps, and maybe throw in a Squidoo lense for good measure? Then we could conceivably rank.

Is that gonna hurt Overmortal? Unlikely. But then, like Justin has done, we could just change the content of the post around. How about a fake testimonial? Overmortal really messed up on our project. Someone can post a comment saying they got fired after Overmortal failed to deliver on their promises. That would be a bummer.

Meanwhile, we would be doing this purely in the cavalier-like spirit of the Overmortal Wars. Just to show that Overmortal are losers because they do not post enough interesting content on their website. Or maybe this will stimulate them to start spending time on generating more valuable content instead of their actual client work? They will maybe sleeps a little less peacefully, consider registering a profile on Twitter (oh, wait, they just did that themselves on November 4, after reading our post). They better hurry and do Flickr, Facebook, the whole Wes Unruh list, in fact, just in case we really do take this overboard and turn making Overmortal look ridiculous into an unhealthy obsession.

Hmmm, but that takes up some real resources. Ones that, if they are even available, could be used for client work or some real work like creating meaningful content.

Are we going to do this or take Overmortal's advice and focus on creating meaningful content? Watch this space (or start following us on Twitter) to find out...


Thirtyseven said...

And indeed, as you pointed out on Brainsturbator, I made a persuasive and compelling case that was factually wrong. Based on my own ignorance and arrogance, I assumed that my personalized Google results -- heavily weighted by own work on the site, of course -- were actually the "real" SERPs. I was totally and hilariously wrong.

The fact so many people repeated the story exactly how I framed it...well, that's a lesson in memetics right there. Giving people narrative framing makes it easy to pass on. This is both a marketing tool and a serious Human Design Problem.

Anyways, just found this today (turned off my "Pizza" google alerts awhile back) and it puts a huge smile on my face. I definitely appreciate your new wrinkle to the game! It's also amazing to me that my jokes could result in jobs for people.

Much respect and playful rivalry from the frozen Midwest USA.

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