Friday, September 25, 2009

Can you replicate this: a man wants to try every pizza in New York

A 26-years old, 5 feet 10, 160-pound man is making the rounds in New York, trying to taste a slice of plain pizza at every pizzeria in the city, the Daily News reports.

He publishes his findings weekly at along with photos. Most recent entries cover Basement Pizza & Restaurant on Amsterdam and Presidential Pizza on 125th St.

The man finds the pizza joints using Google Maps. He DJ's too:

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Thursday, September 24, 2009

5 reasons GUINNESS is Way Overrated

Can of Guinness Original, plus the beer in a glassImage via Wikipedia
1. "Guinness to me is like the Dave Matthews Band, They'd both be ok if it weren't for their fans," says Beercraft.

2. "Anyone else like beer but dislike this vile drink?" asks bigcc on bodybuilding.

3. "I'm irish and I don't drink that.. only if im doing car bombs, " replies birdman2.

4. Disapointed wrote on "Guiness beer is a McDonald's burger in terms of beer...very unballanced with an overwhelmingly bitter finish."

5. What is your reason?

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Wednesday, September 16, 2009

Google's Chief Economist Hal Varian Explains the Economics of CPC

Professor Varian explains when to raise or lower you cost per click.
Generally, if your value per click is higher than your incremental cost per click you should increase your bid and vice versa.

Tuesday, September 15, 2009

Pizza SEO is darned important

Unusual IllusionImage by WOBBLYMOL (FLICKR DOING MY HEAD IN, SO SLOW) via Flickr

Pizza SEO is now even more important than before since search marketing is Domino's Pizza's most powerful acquisition channel in Europe. Robin Auld, Domino's marketing director in the UK tells Marketing Direct (via
In terms of acquisition I would have to say search marketing online – we do pay-per-click (PPC) and also search engine optimisation as well. People go to Google and search for pizza so it’s important that Domino’s is up there.
Moreover, he says Domino's has been cruising unscathed through the recession so far as people trade down to pizza delivery (with their own wine, presumably) from meals out at restaurants.

Although he does not say explicitly, he points to how meaningful "day-parting" can be in all of Domino's marketing channels: TV and door-dropped menus heavy towards the end of the week, when people are at home "thinking pizza".

Domino's segments customers by behaviour (e.g. hardcore loyals) rather than by "artificial" criteria such as age or location. They track ordering behaviour by phone number.
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Monday, September 7, 2009

A house in Europe for $10,000

The Danube on the Road to ViennaImage by bill barber (very sporadic) via Flickr

Can you get a house in Europe for under $10k??? Sure you can! In much of former Soviet Union, former Yugoslavia and the rest of east and central Europe can you find houses for double-digit dollar figures.

This is true in many rural areas.

Can Pizza SEO help find a property in Europe?
Sorry, no. At least not at this time (as of time of writing).

Can you assist with real estate and legal aspects?
Again, no.

How much can I expect real estate value in Central Europe and Eastern Europe to increase in the next year or two?
Hard to tell at this stage. Past returns do not guarantee future performance and vice versa.

Is there a contact person for North America?
We value the Slovak communities and their friends in both the USA and Canada. We extend our greetings across the ocean. At the moment we do not have a dedicated contact but feel free to contact us at our regular coordinates.

How often is this information updated?
Only ocasionally. Last updated less than 2 weeks ago.

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