Pizza SEO is darned important

Image by WOBBLYMOL (FLICKR DOING MY HEAD IN, SO SLOW) via Flickr

Pizza SEO is now even more important than before since search marketing is Domino's Pizza's most powerful acquisition channel in Europe. Robin Auld, Domino's marketing director in the UK tells Marketing Direct (via johnon.com):

In terms of acquisition I would have to say search marketing online – we do pay-per-click (PPC) and also search engine optimisation as well. People go to Google and search for pizza so it’s important that Domino’s is up there.

Moreover, he says Domino's has been cruising unscathed through the recession so far as people trade down to pizza delivery (with their own wine, presumably) from meals out at restaurants.

Although he does not say explicitly, he points to how meaningful "day-parting" can be in all of Domino's marketing channels: TV and door-dropped menus heavy towards the end of the week, when people are at home "thinking pizza".

Domino's segments customers by behaviour (e.g. hardcore loyals) rather than by "artificial" criteria such as age or location. They track ordering behaviour by phone number.

Pizza-SEO getting Zemantified by the minute, thanks to a VC

Image via Wikipedia Today is a rainy day for Pizza SEO in Bratislava. The temperature has dropped over the past two days and it definitely feels like autumn. I wonder how all the other Pizza SEOs worldwide are doing weatherwise, be it in Boston, China, Bangalore or Estremadura.

The tasks do get mixed up though with the other avenues being pursued. Cultural program is quite definitely one of them..

At this stage, I think the purpose of this post isn't fully obvious. Is it about pizza, SEO, pizza seo, pizzaseo, pizza-seo or some entirely unrelated topic? Well, in all honesty it is in part about Zemanta. What is Zemanta, you ask (actually, quite likely you don't ask). Zemanta is a tool I learned about today from AVC.com, a New York venture capitalist's blog. Zemanta is from Slovenia and it is essentially a blogging interface extension.

As you type, Zemanta displays:
- related links for terms you use (the links to Wikipedia entries on geographic locations above are courtesy of Zemanta) - one click gets you the link
- gallery of related (Flickr?) images - I will drop in a few, of course, for your benefit
- list of possibly related articles you can use for your research or link to
- list of suggested tags

I can see straight away how this makes a blogger's life easier and her content richer. Every 300 characters you type Zemanta updates the context on offer. With a click you can add any of these features to your post.

It is easy to imagine how Zemanta can be extended further, personalized (looking to frequently cited or friendly blogs for related content first, searching your own photostream, etc.) For all I know, some of these features are already there.

Where does that leave Pizza-SEO? Of course, with much richer content to look forward to.