Wednesday, December 17, 2008

Pizza prank video for Pizza Hut making the viral rounds

A viral video by Mediocre Films for Zadby for Pizza Hut: two guys go around getting kicked out from pizza parlours for getting pizza delivered there.

Zadby seems to have a great concept: it posts a Commission ($8,000 from Pizza Hut in this case) and lets producers on the site compete for it. Mediocre Films picked up this one and may be getting more dough if Pizza Hut decides to distribute the video on its own site.

I don't particularly like the video because it's simply based on someone being rude to unsuspecting business owners (unless, of course it's staged, which it could be given the camera work) but I love the Zadby concept and I think it's a great mechanism for getting videos produced efficiently.

Anyone know where this ties into the Pizza Hut brand?

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